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ReddingNewsReview.com enters 12th year

By Staff

ATLANTA, March 24, 2013, Midnight - ReddingNewsReview.com heads into the 12th year on Internet as the Web's undisputed leader in black news.

    ReddingNewsReview.com has continued to reach thousands everyday, since being founded 11 years ago today by Redding News Review Editor & Publisher Robert "Rob" Redding Jr. Its scoops have been acknowledged or linked to by NPR, Fox News, BET, MSNBC, Roll Call, The Hill, The Baltimore Sun, The Washington Post, The Washington Times, The National Newspaper Association, The Atlanta Journal & Constitution and many other major news Web sites.  

    Redding said much of the Web site's growth and recognition is a direct result of his six-day-a-week award-winning talk radio program Redding News Review. The weekday show is heard on affiliates in Atlanta, Cleveland and Myrtle Beach and via the Web site.

    Still, the program does not just bring ReddingNewsReview.com "a ton" of readers, but the Web site reciprocates by providing valuable content for the program, Redding said.

    ReddingNewsReview.com was started to be a news distribution center as a part of Redding's daily three-hour radio show, which was brought back to CBS-Radio-owned WAOK-AM in Atlanta in 2010. 

Critically acclaimed    

    Since starting the site, the ReddingNewsReview.com staff has won three consecutive "Black Web Awards" in 2008, 2009 and 2010.

     The Web site, which has been called "an Internet clearinghouse for African-American news," by The Atlanta Journal-Constitution, was the first to report former Mayor and Ambassador Andrew Young's comments that President Barack Obama was not ready to be become the first black to hold the office.    

     The Web site was also credited by the newspaper trade publication Editor & Publisher for breaking news of the harassment of Pulitzer-Prize winning columnist Leonard Pitts by a white supremacist group. The coverage resulted in a FBI investigation.    

     In December 2004, the Web site's breaking news coverage prompted Brian Williams, NBC News anchor and managing editor, to apologize for saying there are "bigger problems" than newsroom diversity. It also spurred the news anchor's boss, NBC News President Neal Shapiro, to vow to redouble the company's minority hiring efforts.

    Redding News Review has also been recognized by the National Association of Black Journalists for its Hurricane Katrina coverage. The Web site ran a widely read exclusive pointing out the Drudge Report's questionable use of a photo and headline. The Drudge Report's photo likened black people to being "Trapped like animals." The exclusive report resulted in the photo being taken down and being run on the front page of NABJ’s Web site for more than two weeks.   

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    The beginning  

    The Web site's parent company Redding Communications, Inc. (RCI) has catapulted Redding News Review to new, independent heights when compared to its humble start in a tiny 3-by-10-foot closet in Atlanta.   

    Redding started the Web site approximately 90 days after his Atlanta-based radio program aired in December of 2001.   

    "Blacks are the target audience of Redding News Review, because the concerns of our people are rarely addressed by the mainstream media, Redding said.

    "I don't think I can underscore enough the importance of bringing news to the forefront, which is what I believe this site does," he said. "And at the same time I think we give people ample opportunity to comment on issues through our message board without being censored by some editor."

    Today, Redding manages the site's growing staff while working in several private offices across the globe, which are becoming more cluttered with articles of recognition from the mainstream media he targets. He recently won an Associated Press award for Internet news and a coveted ADDY award.

    "You have to have a sharp eye for news and have excellent news judgment," he said. "I think the national recognition that we have received in this short amount of time proves we have what it takes to compete with the big kids on the block." 


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