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Redding News Review Targets Media Outlets, Professionals in Outreach Campaign

By Staff 

Oct. 7, 2007, 10:20 p.m. -, a leading up-to-the-minute black news Web portal, has officially launched a campaign aimed specifically at media professionals. The importance of media ownership remains a major part of Redding News Review's platform, but this latest effort seeks to own its place on the bookmark lists and trusted sources amongst all media outlets researching news within the black community for their newscasts, radio and television talk shows, newspaper articles and internet blogs.

"I understand how important it is for a District-based journalist to be plugged in to up-to-the-minute news via the Internet," said Publisher Robert Redding Jr. "Redding News Review aims to help my colleagues in the media stay informed."

The campaign consists of two services:

1. A daily email newsletter showcasing some of Redding News Review's latest content.
2. An affiliate link sharing agreement.
"Often in the busy world of daily journalism, there is little time for reporters to research issues pertinent to the African American community," said Executive Editor Marlene L. Johnson. "This is a bold venture which harkens back to the likes of the late John H. Johnson, publisher of the Ebony Magazine empire. Like Johnson, one has to have a unique vision, then step out on faith and turn that vision into a reality."

That vision comes with a unique strategy. The Web site is also targeting domestically based African and Caribbean-American media. International Editor, Bruno Gaston, who is born of immigrants from both communities, says this is equally important:

"The African community is clearly demonstrating the importance of media ownership through their television stations and news sites like," Gaston said. "Nearly every study of U.S. Census data shows that African immigrants are the most highly educated of all immigrant groups."

Several domestically based African television networks have emerged in recent years. MTV also has launched the Caribbean network, Tempo on Nov. 30, 2005, which currently reaches more than 20 Caribbean viewing markets. Redding News Review aims to use that momentum to direct its readers to more African and Caribbean-American owned media outlets.
"This new medium will fill a vacuum, bringing together insights from the African American and the African and Caribbean communities, thus providing readers with a better world view on issues of the day that affect us all," Johnson said.

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"News producers and editors should be paying more attention to the communities that are telling their own story when covering those regions," Gaston said. "We eventually plan on extending this effort to Afro-Latinos."

The new affiliate list and newsletter is scheduled to launch Oct. 14. Media professionals can subscribe to the newsletter or request to partner with by sending and email to

Redding News Review, which been nominated "Best News Distributor Site" in the Second Annual Black Web Awards competition, is a leading black news Web portal with up-to-the-minute credible, competitive and consistent coverage. It has attracted more than half a million readers a year. Founded in March 2002, Redding News Review's editorial mission is to expose the partisan political nature of government while bringing attention to black issues ignored or buried by mainstream media.

The site, which features links to both mainstream and black publications, has been credited for influencing news coverage by Editor & Publisher, Upscale magazine, Rolling Out, the Atlanta Journal-Constitution, the
Baltimore Sun and the Washington Times newspapers. Its content is also heard on XM Satellite Radio and has been seen on the Fox News Channel.

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