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Redding News Review Reaches Half Million in '06

Jan. 01, 2006, 10 a.m. - ReddingNewsReview.com, a leading black news Web portal, last month reached more than half a million readers for the year.

The site reached 500,749 readers just before the end of 2006, according to Urchin.

"We are where we had hoped we would be based on our Fall estimate," said Publisher and RCI CEO Robert "Rob" Redding Jr.

The Web site had already reached 365,057 unique visitors in September - compared to its high of 361,019 visitors at the end of 2005, 353,351 visitors at the end of 2004, 159,380 visitors at the end of 2003 and 84,366 visitors at the end of 2002. (View our year-to-year traffic).

"This positive growth in readers continues to be major move in the right direction but our numbers are still a disappointment, considering that we are headed into our sixth year," Redding said.

Redding said the site - which has consistently ranked in the top 10 black news above rival sites The Black World Today, Global Black News and Neo Black and just below AOL Black Voices, without having to focus on entertainment or spending massive amounts of money on marketing - should be doing about four times the traffic.

"What we need readers to do is to refer the site to friends and family to continue our steady growth," he said. "Because right now we have a very loyal readership base, but they are not sharing the resource that they have found with others."

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     Founded March 2002, Redding News Review's editorial philosophy has been to expose the partisan political nature of government - while bringing attention to minority issues ignored or buried by mainstream media - with up-to-the-minute credible, competitive and consistent coverage.

    The site, which features links to both mainstream and black publications, has been credited for influencing news coverage by Upscale magazine, Rolling Out, the Atlanta Journal-Constitution, the Baltimore Sun and the Washington Times newspapers. It is also heard on XM Satellite Radio and has been seen on the Fox News Channel.

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